In the world of custom apparel, Comfort Colors has achieved cult status. Known for its rich pigment-dyed hues, broken-in feel, and laid-back Southern style, the brand has become a staple for everyone from lifestyle brands and sororities to artists and clothing lines that want that perfect vintage vibe right out of the box.
But with popularity comes competition—and confusion. How can you ensure you’re getting authentic Comfort Colors wholesale, and at the best possible price? Whether you’re ordering for your brand, an event, or just stocking up for custom printing, this guide breaks down exactly where and how to buy Comfort Colors wholesale, and how top suppliers like The Apparel Factory compare when it comes to quality, customization, and service.
Why Comfort Colors?
Before we get into sourcing and pricing, it’s worth revisiting what makes Comfort Colors so beloved.
1. Pigment-Dyed Perfection
Each Comfort Colors tee, tank, or sweatshirt is garment-dyed using a pigment process that delivers rich, faded colors—think sun-washed, beachy, and nostalgic. The dye creates unique variances from piece to piece, giving each garment a slightly vintage, lived-in look.
2. Ultra-Soft Fabric Feel
Comfort Colors uses ringspun cotton that’s pre-washed, giving it that worn-in softness you’d expect from your favorite old tee. Unlike other blanks that need several washes to break in, Comfort Colors feel ready on day one.
3. Durability + Style
Despite their soft hand feel, these garments are incredibly durable. From tees and tanks to long sleeves and hoodies, Comfort Colors maintains structure, holds print well, and ages beautifully.
4. Timeless Fits
While not oversized or boxy like some trendy brands, Comfort Colors offers relaxed, classic American fits that work across generations and demographics.
Who Uses Comfort Colors?
Comfort Colors is a go-to for:
- College and Greek life merch
- Outdoor lifestyle brands
- Summer camps and retreats
- Beachwear and surf-inspired apparel
- Retro/vintage-themed clothing lines
- Custom print shops and small businesses
Their timeless aesthetic pairs perfectly with screen printing, embroidery, and heat transfers, making them a versatile base for all kinds of brands.
Where to Buy Authentic Comfort Colors at Wholesale Prices
Now, let’s get into where you can buy Wholesale Comfort Colors in bulk, without worrying about knock-offs, price gouging, or slow shipping.
1. Authorized Wholesale Distributors
These are the top places to get genuine Comfort Colors at bulk pricing. They typically require a reseller or tax ID, but if you’re serious about selling or customizing apparel, it’s worth setting up an account.
A. S&S Activewear
One of the largest wholesale apparel distributors in North America, S&S carries a wide range of Comfort Colors styles and colors.
- Competitive tiered pricing
- Real-time inventory tracking
- Multiple warehouse locations for fast shipping
B. Alphabroder
Another major player, Alphabroder offers consistent stock and exclusive deals for high-volume buyers.
- Loyalty pricing programs
- Robust customer support
- Dropshipping available
C. TSC Apparel (now part of S&S)
Known for their strong regional presence, especially in the Southeast—right in Comfort Colors’ home territory.
D. SanMar
Though they focus more on corporate and uniform wear, SanMar does stock some Comfort Colors styles.
2. Print Shops & Custom Decorators
If you don’t have a reseller license or need smaller quantities, you can still access Comfort Colors through local or online print shops that offer them as part of their customizable catalog.
Examples:
- The Printful
- RushOrderTees
- UberPrints
- Sticker Mule (for branded t-shirts)
These companies let you upload designs and order Comfort Colors garments with no minimums.
The trade-off? Higher per-unit pricing, and limited control over inventory.
3. Online Wholesale Retailers
Some platforms specialize in selling blank apparel to both consumers and small businesses—no license required.
Top Picks:
- JiffyShirts – Offers fast shipping, easy returns, and bulk discounts.
- ShirtSpace – Great for low minimum orders and hard-to-find colors.
- BlankStyle – Provides both blanks and printing options.
- Apparel.com – Features seasonal sales and closeouts.
Pro tip: Sign up for email lists—these sites frequently run flash sales or offer 10–15% off for first-time buyers.
4. eBay, Amazon & Resale Marketplaces
While not ideal for bulk orders or consistent sourcing, you may find discontinued or rare Comfort Colors items on platforms like:
- eBay
- Amazon (from third-party sellers)
- Poshmark or Mercari (for resale lots)
Warning: Always verify authenticity and seller reputation—Comfort Colors’ popularity has led to counterfeits.
5. The Apparel Factory – A Customizable Alternative
While Comfort Colors excels in ready-made blanks, The Apparel Factory is redefining what custom apparel manufacturing can look like—with a focus on durability, fabric quality, and full creative control.
Here’s why many brands are choosing The Apparel Factory over traditional wholesale:
A. Full Fabric Customization
While Comfort Colors offers a fixed pigment-dye palette, The Apparel Factory allows brands to:
- Choose from organic cotton, bamboo, or recycled blends
- Select custom-dyed colors (matched to Pantone shades)
- Adjust fabric weight, weave, and softness levels
Want a pigment-dyed look with heavier fabric? Or an earth-tone collection using eco-dyes? You can make that happen from scratch.
B. Tailored Fit & Silhouette Options
Unlike pre-made blanks, The Apparel Factory lets you:
- Customize the cut and sizing of your shirts
- Add specialty features like curved hems, boxy fits, or drop shoulders
- Incorporate details like tearaway tags, woven labels, or embroidery patches
C. Sustainability Built-In
Comfort Colors has taken steps toward sustainable practices, but The Apparel Factory centers sustainability at its core:
- Ethically sourced materials
- Low-impact dyes and water-saving dyeing processes
- Biodegradable packaging options
- Transparent, ethical supply chains
If your brand identity revolves around eco-conscious values, The Apparel Factory gives you full control over how your garments are made—without compromising style or quality.
D. Best For:
- Clothing brands looking to launch custom collections
- Influencers building personalized merchandise
- Businesses that want full branding control
- Artists needing a custom-fit canvas for their designs
Pricing Comparison
| Feature | Comfort Colors | The Apparel Factory |
| Price (bulk blanks) | $$ | $$–$$$ (depending on custom) |
| Pigment-Dyed Colors | Yes (limited palette) | Yes (custom matchable) |
| Fabric Weight | Medium to Heavy | Fully customizable |
| MOQ (Minimum Order Quantity) | Low to moderate | Moderate to high (varies) |
| Custom Fit/Sizing | No | Yes |
| Sustainability | Moderate | High |
| Private Labeling Options | Limited | Full branding support |
Final Tips for Buying Comfort Colors Wholesale
1. Check Inventory Across Distributors
Not all wholesalers carry every style or color. Compare stock levels between S&S, Alphabroder, and JiffyShirts to find what you need.
2. Use Tiered Pricing
If you’re placing a larger order (24+ units), you may qualify for volume discounts, even without a reseller license.
3. Watch for Restocks
Popular colors and sizes can sell out quickly—sign up for restock alerts or pre-order if possible.
4. Order Samples
Before placing a bulk order, order 1–2 pieces to confirm fit, color, and shrinkage.
5. Consider Long-Term Value
While Comfort Colors offers a great experience out of the box, building your own supply chain with The Apparel Factory may offer more long-term value, especially if you’re scaling a brand.
Final Thoughts: Comfort Colors or The Apparel Factory?
Comfort Colors is ideal for brands, print shops, and designers who want instant vintage charm, reliable quality, and ready-to-ship blanks. It’s easy to source, universally loved, and performs well with almost any design.
But if you’re ready to take the next step—creating apparel that’s unique, sustainable, and custom-built from the fabric up—then The Apparel Factory offers a powerful alternative. With control over every detail, you’re not just printing on shirts—you’re crafting a brand identity.