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In 2025, the gaming world welcomed a fascinating new project from South Korea — a life simulator called inZoi. At first glance, it might seem similar to The Sims: you can control characters, build houses, assign jobs, and even design entire cities. But inZoi is not just a copy — it’s a much deeper experience. It allows the player to feel not just like a resident of the world, but more like a “director of life” — not only of their own, but also of businesses, professions, and even city economies.
And that’s where things get really interesting. Because this game isn’t just entertainment — it could become a powerful tool for developing real-world business, sales, and even education.
How Can inZoi Influence Product Sales?
When it comes to selling products — especially in the digital age — the key is to make people want the item. And that desire often comes from engagement and visualization. When someone sees a product being used in a relatable or interesting situation, they start to trust it and become curious.
That’s where inZoi comes in. It allows real-world brands and products to be embedded into the game — furniture, clothing, food, cars, and much more. And these aren’t just static images — players actually use the products as part of their virtual lives. Imagine your character using a real smartphone brand, driving a real Korean electric car, or sipping Starbucks coffee. This is subtle advertising that works through gameplay.
The audience for such games? Young people who enjoy shopping, follow trends, and are active on social media — in other words, potential customers who already like “living” with these products in the game. And eventually, they may want them in real life. This is marketing for a new generation.
How Can inZoi Help Businesses?
In inZoi, the player can go beyond managing a character and actually build a business. You can open a restaurant, set up food deliveries, hire staff, design a menu, and manage finances. Or, for example, open a clothing store and monitor trends, pricing, and demand.
This way, the game simulates real business processes. It shows that business isn’t just about “making money,” but about an entire system — where logistics, customer service, and strategy all matter. It also helps players understand how to run a business under various conditions: crises, seasonal changes, competition, and more.
And if analytics are built into the game, the player can see reports, forecasts, ad effectiveness — everything like in the real world. This could be a great simulator for future entrepreneurs, and perhaps even more effective than dry lectures at a university.
Skill Development and Real-World Business Preparation
inZoi can be used as a training ground for business skills — and not just for students. For example, someone who dreams of opening a café can try it in the game: see what problems might arise, how much time and resources are needed to launch, and whether good coffee or a cozy atmosphere is more important.
The game also trains decision-making, planning, analysis, and teamwork (especially if a multiplayer mode is added). These are the very skills valued in any field.
Additionally, inZoi could be used to train employees — after all, it’s cheaper and safer to make mistakes in a virtual café than in a real one. Companies could use the game as a business process simulator for training staff — from managers to cashiers.
The Story and Philosophy Behind inZoi
The game was announced in 2023 by the Korean studio Krafton — the same team behind the famous PUBG. But instead of shooters and survival, they decided to create a world where you can build and create, not destroy.
The name inZoi means “in Zoi” — a fictional universe where each player becomes a “god” or “director.” They don’t just live in this world — they control it, changing the climate, economy, and even the mood of the citizens. This reflects the core philosophy of the game: everything is in your hands.
Korean culture has been expanding globally in recent years — through music (K-pop), TV dramas (K-dramas), and now games. inZoi is part of this wave, and it’s sure to resonate with millions of players around the world. And that means millions of potential consumers as well.
Conclusion
inZoi is not just another life simulator. It’s a powerful tool that brings together gaming, learning, and business. It helps players understand how markets work, how companies are built, and how to manage resources and people. At the same time, it creates demand for real products — turning the game into a platform for new sales and marketing opportunities.
If older games taught you to shoot or jump, inZoi teaches you to think and make decisions. And in today’s world, that’s the key to success — not just in virtual life, but in the real one too.